To encourage traveler loyalty – a loyalty system created by “Ashburn International”

Published: 6 January 2012 y., Friday

With appearing messages about recovery of the travel market and even visible signs of its growth, needs of travelers are also increasing. Therefore, companies operating in this sector constantly look for different ways to increase sales, attract new and retain existing customers, increase brand awareness. One of the measures to achieve these goals is a loyalty system.

Loyalty program called “Būk arčiau (Be closer)” was developed by “Ashburn International” (ASHBURN) owned by the group of companies “Penki kontinentai” as per order of “Long Distance Passenger Transport Company” (TOKS). The program has been brought into effect using a well-known ASHBURN payment and loyalty system “PayLo”.

According to Arūnas Indrašius, the General Director of TOKS, the new passenger loyalty program is an opportunity to increase the competitiveness of the company, provide frequently traveling clients with higher discounts, to take into account the individual needs of each traveler.

“Loyalty program “Būk arčiau (Be closer)” has already brought first tangible results. Now we know exactly who our customers are and what services of ours they use. Currently, owners of loyalty cards are offered differentiated discounts. However, in the long term, having considered thorough analytical data provided by the “PayLo” system, we shall think about ways to make the loyalty program even more attractive”, - stated A. Indrašius.

According to “PayLo” product manager Laimonas Lileika, TOKS loyalty program is designed and tailored to both private and corporate clients of the passenger transport company. The only difference is that legal persons are allowed to buy tickets on loan which is very convenient for companies purchasing TOKS services.

According to experts, loyalty systems can ensure business success – by properly and creatively utilizing the advantages of the system, it is possible to attract new and retain existing clients and, thus, establish oneself in the market. Moreover, clients are easily provided with adequate added value.

About “Long Distance Passenger Transport Company”

“Long Distance Passenger Transport Company”, established in 1996, carries passengers on suburban, interurban and international routes. Currently, it is possible to go to many European countries from Vilnius bus station. TOKS routes stretch almost to all Lithuanian cities. The company is a member of European coach network “Eurolines”, Lithuanian National Road Carriers’ Association “Linava” and European Bus Station Association. The company currently owns 80 buses.

About “Ashburn International”

ASHBURN, a company owned by the group of companies "Penki kontinentai", has been providing payment card services and implementing solutions of electronic commerce and loyalty systems for more than ten years.  In 2007, the company received international PCI DSS certificate, certifying the highest level of card data security.

About “PayLo” solution >>> 

Šaltinis: penki.lt
Copying, publishing, announcing any information from the penki.lt portal without written permission of penki.lt editorial office is prohibited.

Facebook Comments

New comment

     

 


Captcha
 

Penki Kontinentai Wins Again in "Blossoming Vilnius" Contest

For the second year in a row, the Vilnius municipality has awarded the Penki Kontinentai group of companies in the "Blossoming Vilnius" contest for the design of the territory. more »

The future of banks: customer service bots and multipurpose terminals?

Daniel Fukson, business development manager at Lithuanian banking technology company BS/2, says that financial institutions should pay more attention to multipurpose solutions that may become an alternative for the entire bank branch. more »

"Service Desk.iQ" evaluated in the International Market

Service Desk.iQ solution, designed to optimize business processes, has successfully taken root in Ukraine. more »

Modern "talking ATMs“ - for the blind and visually impaired

Globally, now there are some 285 million blind and visually impaired people; every day they face difficulties - say, getting cash from a cash dispenser. more »

Cash Management.iQ: Additional Replenishment Control

The Lithuanian Penkių kontinentų bankinės technologijos company has offered its Cash Management.iQ software solution, which helps to automate cash distribution processes at all deposit / withdrawal points, for several years already. more »

BS/2 Partnering with Symphony EYC Retail Solutions Developer

The Symphony EYC managers visited the Penki kontinentai group of companies in Vilnius recently. more »

The Improved SmartSafe.iQ: Expanded Functionality, a New User Interface

In order to optimize the work of cashiers, the system was equipped with a special module that allows to automate the currency exchange. more »

Georgian Liberty Bank Interested in Lithuanian Banking Solutions

In early July, representatives of Georgian Liberty Bank visited the Penki kontinentai group of companies. more »

Skynet First in Lithuania Tested 10 Gbps Broadband Internet Connection

The Lithuanian fiber-optic broadband Internet services provider Skynet, which is owned by Penki kontinentai group of companies, has successfully tested the 10 Gbps broadband speed. more »

Lithuanian Government Institutions Rely on Penki Kontinentai Expertise

The Penki kontinentai group of companies competence was recently evaluated by the Lithuanian official institutions. more »